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John Lewis trials image recognition tool

John Lewis has upped its digital innovation with a trial of a “find similar” image recognition tool for its iPad app.

The retailer teamed up with visual search technology company Cortexica on the ongoing trial of image recognition technology for its fashion offer. The tool, which first launched in mid-November,  allows customers to locate products with similar colours, shapes and patterns on the app.

Sienne Veit, Director, online product, John Lewis said: “Since introducing the Cortexica visual search technology in our iPad app, we have seen customers really engage with the Find Similar tool and use it to easily find their way to other products of interest. Customer feedback has been overwhelmingly positive and we look forward to seeing how this continues throughout the trial period.”

Alastair Harvey, global sales and client services director of Cortexica, said: ”We see visual search as being the prominent trend by which retail businesses and consumers interact with each other going forward.”

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