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John Lewis unveils second Somerset by Alice Temperley range

John Lewis has revealed images for its second Somerset by Alice Temperley range.

When the collection initially launched last year for autumn 12 it became the fastest selling brand in John Lewis’ history.

For spring 13 the range features vintage lace, embroidery and silk tile print, drawing on inspiration from 1940s French Riviera and St Tropez boho looks.

Key pieces include high-waisted trousers, a cropped mink Italian leather jacket, a long column dress in navy and ivory white silk and a cheesecloth playsuit in vintage floral. The collection will also feature 18 footwear styles and two wide-brim hats.

Rachel Swift, John Lewis’s head of marketing for fashion, said: “It is important that we remind customers that this is an ongoing collaboration with Alice and that we will continue to add to the collection in the coming seasons. Our latest campaign for Somerset communicates a more laid back attitude for spring, which reflects the nature of the season and the range.”

The collection will be available in all 29 John Lewis department stores.

The advertising campaign features British model Lily Donaldson. It was shot by photographer Tom Craig and will launch on February 4 across national press, billboards and online.

See this week’s issue of Drapers for an exclusive image of the new collection.

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