John Lewis has unveiled the 10 hero items it predicts will “define” the autumn 16 season, including an over-the-knee boot for women and velvet tux for men.
Customers will buy more premium fashion this autumn, the department store group predicts. It has based this on a rise in sales of premium items such as the John Lewis Kin dinner suit (up 100% year on year) and cashmere clothing in general (up 33%).
In its top 10 list, which also includes homewares and electricals, the fashion items are:
- A pair of Somerset by Alice Temperley over-the-knee boots in a berry shade (£170)
- A John Lewis in-house velvet tux (£175)
- A made in Italy wool coatigan in white, smokey grey or cornflower blue (£100)
Paula Nickolds, commercial director at John Lewis, said: “We are increasingly seeing our customer choosing to invest in statement pieces for their wardrobes and home, and expect to see this continue into autumn/winter. Shoppers are becoming more and more discerning, opting for beautifully designed items that will make a lasting impact.
“Our Top 10 showcases the best examples of the type of product that we predict shoppers will be looking to purchase next season.”