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John Lewis ups omnichannel game with new distribution facility

John Lewis cut the ribbon on two new distribution centres at its Magna Park campus this morning – the fruits of a £150m investment.

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Magna Park 2 and 3 will work alongside Magna Park 1, the £100m facility that opened in 2009. The new centres will go live in mid-September, and allow John Lewis to combine fashion and non-fashion products ordered together into a single delivery, resulting in 850,000 fewer parcels sent each year.

Managing director Andy Street said the centres would help the retailer meet its ambition of making half of its sales online by 2020. Currently 34% take place online.

“Others will say they’ve spent similar amounts on their distribution centres, but we believe ours is the biggest and the best,” he said at a tour of the facilities today.

“We have to compete with the online pureplays and the legacy retailers by being the best at omnichannel. We now have one supply chain regardless of how people shop with us. It’s about bringing bricks and clicks together.”

Hanging garment distribution centre Magna Park 2 has the capacity to store 1.6 million garments and process 5,000 packages an hour.




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