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John Lewis weekly fashion sales up 22.6%

Fashion sales at John Lewis increased by 22.6% during the week to April 4 compared to the same week in 2014, driven by strong performances in both menswear and sportswear.

Overall sales were up by 20.9% to £85.3m compared to the same week last year, which was attributed to Easter falling early this year.

Online sales increased by 28.2% and stores were up by 17.8% against the same week in 2014. The department store retailer said new format stores in Chichester, Exeter and Ipswich had top results, while full-line stores in Leicester, Liverpool and Southampton performed well.

Barbour and denim were particularly strong in the fashion departments, while babywear also sold well.

“The fall of Easter always requires a couple of weeks to assess our performance,” said Tim Harrison, director of store development. “We certainly did well last week and we now need to make the most of the remaining seasonal break. This requires us to be disciplined in our execution and maintain our commercial advantage.”


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