John Lewis has been named as the high street retailer most recommended by customers in the UK in YouGov’s Retail Recommend rankings.
The annual survey found that 81% of consumers would recommend John Lewis to a friend or colleague, making it the only fashion retailer to feature in the general retail top 10.
Polo Ralph Lauren topped the fashion specific rankings, with 79% of consumers saying they would recommend the brand. It was closely followed by Zara and Joules, both with a 78% recommendation rate. Asos was the only online pureplay to feature in the top 10.
|Retailer||% of consumers that would recommed it|
|Polo Ralph Lauren||79|
The data is drawn from YouGov’s Recommend+ NPS diagnostics platform.