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John Richmond homes in on domestic market

UK designer brand John Richmond is relaunching in the UK for spring 10 after six years without wholesale representation in its home territory.

The brand is bringing its Richmond label to the market, which comprises the Richmond X and Richmond Denim lines. These lines are more youthful and affordable than the John Richmond mainline, which shows menswear and womenswear on the Milan catwalks.

The womenswear range will launch in Harrods and Selfridges for spring 10 as well as in a handful of premium independents including The Shop at Bluebird in Chelsea, south-west London, and etailer My-Wardrobe. Menswear will launch exclusively in Selfridges.

Gianni Georgiades has been brought in as commercial director for the UK following stints at Italian fashion house Staff International and, more recently, Harrods.

He said: “The next 18 months is about key positioning and organic growth in those stores. Beyond that, we will expand distribution and our retail presence including opening  outlets and concessions. Long term we are looking at about 50 accounts each for men and women. ”

Georgiades added that there were more distribution opportunities for underwear, accessories and kidswear.  John Richmond used to design a collection for department store chain Debenhams.

Managing director Tony Yusuf said: “We are an Italian-based operation with a global reach and we had a huge response from the Far East, Middle East and European markets and had to do everything we could to keep up with that growth. Now the market has levelled out due to the economy and we are preparing for the next five years’ growth. The UK is an important part of that.”

Retail prices go from £50 for T-shirts up to £1,200 for outerwear. The mark-up is 2.7 for clothing and 2.5 on footwear and accessories.

The company operates one UK store in London and is “actively seeking” a further presence.

Call 020 7259 0131 for details.

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