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John Smedley appoints head of marketing and merchandising

John Smedley has promoted Jessica Mcguire-Dudley to head of marketing and merchandising.

Mcguire-Dudley joined as head of marketing in March 2014. Prior to that she was brand marketing manager for lingerie label Triumph.

Since joining John Smedley, Mcguire-Dudley has led a relaunch of the website, resulting in a 30% increase in traffic.

The spring 16 range will be the brand’s first to show at London Fashion Week.

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