Men’s footwear label John White has launched a Made in England collection for autumn 14.
The 10-piece range, manufactured by a 14-strong team in a factory in Northampton, includes Chelsea boots, brogues and lace-up boots.
Sales director Stuart Parrish said the range had been well-received by British buyers at mainstream trade show Moda last weekend.
He added: “The Made in England line has been in the pipeline for three or four years now and it was going to be targeted at Asia, Russia and the US, but it has been embraced by British buyers. We thought there would be a lot of interest from the international export market but indies from across the UK are coming out of the woodwork to see the product.”
Parrish said the collection harked back to the brand’s roots – it was originally manufactured in Northampton upon its launch in 1919. “The Made in Britain sign has attracted a lot of interest at trade shows,” he added. “It’s getting back to the heritage of the label and showing retailers that it’s possible to make quality, competitively priced product in the UK.”
Wholesale prices start at £80 and rise to £90. The John White mainline wholesales for between £27 for leather loafers and £55 for suede moccasins and is made in Portugal, Italy and India.