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Johnstons of Elgin to open Edinburgh flagship

Cashmere and woollen manufacturer Johnstons of Elgin will open a flagship store for its own brand in Edinburgh next spring. 

The two-floor, 2,000 sq ft store will be on Multrees Walk, close to Harvey Nichols, Louis Vuitton, Mulberry and Burberry. It is due to open at Easter.

Located on a pedestrianised walkway, it will eventually join St Andrew Square with the new St James Centre, which is currently under construction and due for completion in 2020.

Johnstons of Elgin has three existing stores in Scotland – two based at its mills in Elgin and Hawick, and one in St Andrews – and a flagship in London, which opened in December 2015.

It also operates a store in Nantucket, Massachusetts, and has concessions in Harrods, Berlin’s Kadewe and Joyce in Hong Kong.

The Edinburgh store will open with its spring 19 women’s and men’s wear collections, which were presented at London Fashion Week in February.

George McNeil, managing director of Johnstons of Elgin’s retail division, said: “Looking ahead to 2019 with strong growth behind us, this Edinburgh flagship store is another stepping stone in cementing the Johnstons of Elgin legacy through retail.”

He added that the store would target the domestic market, as well as tourists. 

Johnstons announced a 59% year-on-year increase in pre-tax profits to £9.9m for 2017, against a 7.3% rise in sales to £73.9m.


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