US menswear brand Joseph Abboud will debut in the UK next year, to take on premium brands such as Hugo Boss and Polo Ralph Lauren.
The business has appointed brand management consultancy ML Marketing to scout for potential stockists throughout the UK.
Joseph Abboud senior vice president of licensing, Kenton Selvey, said the brand’s styling sat somewhere between Polo Ralph Lauren’s US-led look and the more European personality of Hugo Boss.
“Our suiting is more about smart, fashionable daywear, rather than focusing on partywear or evening styles. We think there is a definite gap in the UK market for us. Our distribution is more select than other brands and we’re looking to be sold in the likes of House of Fraser, Selfridges, John Lewis or Moss Bros.
“The brand will appeal to customers that are looking for something different to other more highly distributed designer brands. Joseph Abboud has a more European feel than a lot of US fashion brands, and we want the UK to be our first European market.”
Suits retail from US$795 (£394), with more premium lines costing up to US$1,200 (£600) in the US.
Joseph Abboud will launch its first womenswear collection in the US next year, and is planning to bring the collection to the UK in 2010.
Private equity business JW Chiles acquired the brand in 2004. It has a turnover of about US$400 million (£198m) and will have a presence in more than 75 countries by the end of the year, including Japan, Malaysia, China, India and Indonesia.
The brand is also considering opening a flagship store in the UK to help build its profile.
In the US, Joseph Abboud is segmented into six collections. The men’s mainline, Joseph Abboud Collection, has a modern classic handwriting targeting men aged 35 and over.
A younger range called Jo is aimed at 22- to 30-year-old men and competes with the likes of CK by Calvin Klein and Kenneth Cole.
Pitched slightly older is the Joseph Abboud Jeans Inc casualwear line, which targets the 35-plus market.
As well as womenswear, there is also a boyswear range and a homewares offer. Contact 07814 074530 for more details.