Legendary retailer Joseph Ettedgui, who founded the womenswear label Joseph, has died at the age of 74.
The entrepreneur, who sold his eponymous womenswear business in 2005, had been battling cancer and his brother Maurice said today that his condition had deteriorated over the last three months. He passed away in London yesterday.
“We were the three musketeers,” Maurice Ettedgui told WWD, referring to Joseph - the eldest - and their brother Franklin. “We worked together all our lives. I’ll remember Joseph for his kindness, his generosity, and his vision. He could see things before anyone else. He was a remarkable man.”
Joseph chief executive Sara Ferrero said:‘’He has been an invisible magic hand guiding me in this last two years. He will always be in my thoughts.”
Ettedgui was born on February 22 1936, the son of a French-Moroccan furniture retailer and came to London from Casablanca in the late fifties and trained as a hairdresser.
In the sixties Ettedgui met Kenzo Takada and started to sell the designer’s jumpers on the King’s Road. Ettedgui established his first store in Chelsea in 1972.
A private service will be held on Sunday afternoon in London.
Drapers interviewed Ettedgui in 2008. To read the interview click here.