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Joseph Ribkoff votes for Miss America

Reigning Miss America Teresa Scanlan has been signed as the face of Joseph Ribkoff, as the Canadian womenswear brand seeks to raise its profile via endorsement rather than advertising campaigns.

Joseph Ribkoff has signed a long-term partnership with the Miss American Organization, which will see Scanlan wearing the brand’s clothing to all of her official worldwide appearances. The deal is part of a strategy by Ribkoff to become more attractive to younger consumers as it aims to tap into internationals markets. The Joseph Ribkoff brand includes formalwear daywear and sportswear.

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