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Joseph to show at London Fashion Week

Luxury brand Joseph is to show at London Fashion Week for the first time in September.

The brand will show its women’s ready-to-wear collection for spring 13 at next season’s London Fashion Week which will run from September 14 to 18.

According to Elle, a representative from Joseph said: “We felt we were ready for the next thing, hence the show. Shows make such a strong impact, and showing at London Fashion Week was a natural choice as obviously we are such a London-centric brand.”

The British Fashion Council could not confirm if and when the brand would show but said its provisional schedule would be released in May.

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