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Joules and Missguided shine at the Drapers Awards 2017

Joules and Missguided triumphed at the Drapers Awards 2017, each securing a double award win.

The glittering 27th annual ceremony, hosted by comedian Russell Kane, took place at Camden’s Roundhouse in London on 30 November.

Joules was crowned Fashion Retail Business of the Year (£101m-£500m turnover), sponsored by Clipper Logistics. Judges noted its “impressive growth” while maintaining a solid brand identity.

The lifestyle retailer also took home the gong for Mainstream Brand of the Year, sponsored by Elite Labels Global Group.

Missguided scooped the awards for Best Fashion Marketing Campaign for its “Naughty List” initiative, and Best Store Design for shops under 2,000 sq m, for its unit in Westfield Stratford City.

The fast fashion etailer was respectively praised for a “super-creative”, targeted and engaging marketing campaign, and for creating “pure retail theatre” at Stratford.

The Lifetime Achievement award went to Matchesfashion founders Tom and Ruth Chapman, as the retailer celebrates its 30th anniversary year. Former Vogue editor Alexandra Shulman won the award for Outstanding Contribution to Fashion.

H&M group fended off competition to take the award for Fashion Retail Business of the Year (£500m-plus turnover), sponsored by Inturn. River Island was highly commended in this category. Judges said H&M continued to stand out and influence the industry, particularly in terms of innovation and corporate social responsibility.

Coast picked up the award for Fashion Retail Business of the Year (£30m-£100m turnover), sponsored by Advanced Supply Chain. Judges said the retailer told a “great story in a tough environment and category” and had stellar focus on customer experience.

Childrensalon was named International Fashion Retailer of the Year, sponsored by XPO Logistics, while Fashion Pureplay Etailer of the Year, sponsored by Seko Omni-Channel Logistics, was Zalando.

Barbour won the trophy for Premium Brand of the Year, sponsored by Torque Logistics, for which Magee Clothing was highly commended. Native Youth won Young Fashion Brand of the Year, sponsored by K3 Retail, for the second year in a row. Lingerie Brand of the Year was Bluebella.

Hawthorn International won Fashion Supplier of the Year, for differentiating its business by pitching “at the individual” and supporting start-ups and young designers.

Marks & Spencer was voted Multichannel Retailer Consumer Choice, sponsored by On the Dot, while Fenwick Colchester snapped up the award for Best Store Design for units larger than 2,000 sq m.

Schuh was named Best Place to Work. The CSR Award, sponsored by Segura Systems, went to People Tree, and H&M was highly commended. Best Innovation in Fashion Retail, sponsored by Scotch Corner, went to MallforAfrica.com.

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