Joules has hired a team at Peel Hunt and Liberum as advisers to launching an IPO that will value the firm at £150m.
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The float is expected in April or May, according to The Telegraph.
It will result in a multi-million windfall for Tom Joule, who owns 80% of the company. The remaining 20% is held by LDC, the private equity division of Lloyds Banking Group, which invested £22m in the retailer in 2013.