Joules has appointed former Boden head of womenswear design Tara Ryan as menswear designer.
Ryan has also worked on a freelance basis for both Cath Kidston and Whistles.
Joules creative director Chloe Ward said: "Joules has experienced phenomenal growth in recent years with customers across the globe enjoying our signature style. As we have grown so too has demand, and Tara's high profile appointment is our response to this. Her extensive experience will add a new dimension to the brand and we are delighted to have such a well-respected designer joining our team."