Joules has won planning permission for its new 60,000 sq ft headquarters in Market Harborough, Leicestershire.
Work will begin in early 2019. The space is located opposite the lifestyle retailer’s current leased office space in the town where the brand was founded in 1989.
The new building will allow the UK head office team to be in one location for the first time.
Tom Joule, founder and chief brand officer of Joules, said: “This is great news for our brand, our team and the local community.
“Market Harborough is in Joules’s DNA and represents a very important ingredient in our brand’s heritage and unique personality. We have ambitious plans to further grow the Joules brand, both in the UK and internationally. We are confident that our new head office will help preserve and strengthen our special culture and allow us to continue to attract and retain world-class talent.”