UK lifestyle brand Joules is set to open a store in Ambleside, creating 10 jobs.
The store at 48 Compston Road will launch on Friday. Joules is offering prizes for its first Ambleside store visitors, including a £200 voucher for the first customer.
The next 10 customers are entitled to £100 gift cards, while the following 10 will receive £50 gift cards.
Customers are also entitled to 15% off any purchase made between the 7 July launch date and 9 July.
The retailer ran similar initiatives when it opened stores in Northumberland and Ipswich last month.