British lifestyle brand Joules is poised to open a new store in Northumberland.
The store, located in Alnwick, will be unveiled next week. The launch will create 10 new jobs.
The news comes after Joules launched a new store in Ipswich on Thursday (1 June).
Joules founder Tom Joule said: “We are really looking forward to bringing our unique personality and style to shoppers over the coming months.”
As part of the launch, Joules is offering prizes for its first Alnwick store visitors, including a £200 voucher for the first customer, £100 gift cards for the following 10 customers and £50 gift cards for the next 10.
Customers are also entitled to 15% off any purchase made between the 8 June launch date and 11 June.
The retailer was founded in 1989. It has presences in the USA, Germany and France as well as travel destination stores including St Pancras and Stansted Airport.