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Joules poaches licensing head from Ted Baker

Joules has appointed Paul Burden as head of licensing to explore new licensing opportunities for the British lifestyle brand.

Burden spent five years at Ted Baker, latterly as director of product licensing, where he was responsible for all licensed products, including footwear, eyewear, watches, and fragrance, bodywear and home accessories. He was previously menswear design manager at Next.

Burden joins the business at the start of November and will report to wholesale director Penny Parry.

Joules chief executive Colin Porter said: “Paul’s impressive experience and understanding of Joules’ strong brand heritage and values mean that he is well placed to explore and develop the business’s licensing offering as we enter this relatively new stage of growth.”


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