Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Joules prepares for flotation

British lifestyle brand Joules has announced its intention to float on the London Stock Exchange’s junior Aim market and has appointed new directors to its board.




Former Dunelm and Boots finance director David Stead will become a senior independent non-executive director, while former John Lewis business and development director Jill Little will become independent non-executive director.

Joules plans to list in the second quarter of this year.

Joules said revenues rose 50.2% to £116.4m between its 2013 and 2015 financial years, driven by store roll-out, expanded ecommerce and increased wholesale sales.

It has opened an average of 12 stores each year in the UK over the last three years, and now has 98 in the UK and the Republic of Ireland. Joules plans to grow through new UK stores, ecommerce and international expansion, as well as by entering new categories.

Joules chief executive Colin Porter said: “Since the brand’s foundation more than 26 years ago, Joules has enjoyed strong, consistent growth developing into the much-loved fun, family, ‘time-off’ lifestyle brand it is today.

“We have a clear strategy to develop the brand further and we see real potential for continued growth across channels both in our core UK market and internationally.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.