Joules will open the biggest store in its portfolio in Edinburgh later this month.
Joules at Grand Central Birmingham
The 3,375 sq ft George Street store replaces its existing unit in the Scottish capital and will offer womenswear, menswear, kidswear and homeware. It will open on 24 August.
It follows a store opening in Stratford upon Avon on August 11.
Joules is aiming to open between 10 and 12 stores a year and has opened eight in the past six months.
“Given the warm response from our customers to our previous store in the city, opening a bigger store here felt like a natural step,” said chief executive Colin Porter.