Lifestyle brand Joules is to open a new store in Derby on Saturday.
The store, at 45-46 Sadler Gate, will offer the full range of menswear, womenswear and kidswear.
The British lifestyle brand has previously stated its intention to open between 10 and 12 stores per year for the foreseeable future.
The firm had 97 stores in the UK by the year to 29 May, and opened eight stores in locations including Bromley, Stratford-upon-Avon and Wells-next-the-Sea in North Norfolk in the first quarter of the new financial year.
In September, Joules chief executive Colin Porter told Drapers that new stores in the pipeline include Leeds and Chelmsford.