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Joules website relaunches

Lifestyle retailer and brand Joules has relaunched its website with a new look and improved navigation.

The new site features 250 products from the men's, women's, kid's and accessories ranges. It also uses lifestyle photography with a "living the good life" theme.

Customers can also get multiple views of products and pop up information about each piece.

Other new features are "get the look" and "shop by occasion" pages which feature outfit solutions and gift ideas.

The site also has a "Joules village" community area which has guides to enjoying the British summers and promotional information.

Marketing director Georgina Johnson said: "We realised that our website is an important source of information for all out customers and wanted to improve ease of navigation, content and facilitate sales. We also wanted to offer more to our customers than just a transactional site and we believe the new Joules Village pages will provide extra points of interest and allow them to feel a part of our Joules family."

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