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Joy opens first outlet store at Wembley Park

Lifestyle mini-chain Joy has opened its first outlet store at London Designer Outlet in Wembley Park.

Joy at London Designer Outlet

Joy at London Designer Outlet

The women’s and menswear retailer, which has 29 full-price stores in the UK, will join other retailers at the centre including Kurt Geiger, Phase Eight, H&M and LK Bennett. The store is 2,450 sq ft.

Maureen O’Brien, managing director of Joy, said: “After a very successful first week of trading we are both excited and confident about the potential of the store.”

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