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Juicy Couture signs European licensing deal

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Californian lifestyle brand Juicy Couture has signed a licensing deal with Platinum 3 for its leather and outerwear products in Europe.

The new deal will begin with an autumn 19 collection of leatherwear and outerwear styles specifically designed for the European market.

The collection will be made up of 50 pieces in total – 15 leather and 35 outerwear. Wholesale prices will range from £75 to £150 for leather and from £35 to £75 for outerwear.

Platinum 3 Fashion is based in Dusseldorf, and is part of the wider Dubai-based Platinum 3 group. It also holds the license for motoring brand Bugatti’s leatherwear.

Juicy Couture has been owned by US firm Authentic Brands Group since 2013. Its stablemates include Tretorn, Nautica and Vince Camuto.

 

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