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Juicy Couture to expand following distribution deal with Folli Follie Group

Juicy Couture’s new distributor is looking to grow its retail presence across Europe by opening 10 stores in the next two years, with “one or two” earmarked for the UK.

As reported by Drapers in January, Folli Follie has taken on the exclusive European wholesale and retail distribution rights for Juicy Couture.

Declan Delanty, managing director of Folli Follie Group UK, told Drapers it was planning a “broad expansion programme” for the young fashion brand.

He said: “We plan to open five new stores next year and again the following year across Europe, of which potentially one or two will be in the UK.”

The group is looking at “a number of locations” in London and the rest of the UK, seeking “high profile” sites, as well as department store shop-in-shops.

Jamie Salter, chief executive and chairman of Juicy Couture owner Authentic Brands, said the partnership would ensure “continuity” for the brand, and help it grow in “untapped” locations.

Folli Follie chief executive George Koutsolioutsos said it was an important “strategic development” for the Greek-based group: “Our broader strategy is to internationalise our brand portfolio through the agreement with Authentic Brands, further strengthening our presence in the fashion sector.”

Juicy Couture has four stores in the UK: flagships at Regent Street and Bluewater in Kent, a store in Westfield London and an outlet at Bicester Village in Oxfordshire. It also has stores at La Roca Village in Spain and Kildare Village in the Irish Republic. It also has more than 100 points of sale across Europe.

Shortly before the distribution deal was struck at the start of the year, Drapers reported that Juicy Couture was looking to offload its two flagship stores, but these will now be retained.

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