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Juicy Couture to shut flagship stores

Juicy Couture, the women’s young fashion brand known for its velour tracksuits, is looking to offload its Regent Street and Bluewater stores.

The potential closure of its 198 Regent Street flagship, a 2,375 sq ft store with two floors and a mezzanine, comes just 18 months after it opened.

The store which stocks the entire Juicy Couture lifestyle range, was relocated from Bruton Street.

A source told Drapers that Juicy Couture had been trying to exit its Regent Street store for the past two weeks, adding that the flagship had not been performing well. It is not known if the Westfield London and Bicester Village stores will close. The brand also has UK stockists including Harrods, Selfridges and Asos.

The move appears to be part of a wider strategy to exit retail globally. Last month it was reported that Juicy Couture would close all its standalone US stores by summer 2014.

Juicy Couture declined to comment.

Readers' comments (2)

  • Thierry BAYLE

    Running mono brand store is not easy. Our experience with some brands we deliver the open to buy plan every month is that they forget that stock is about
    Balance and Flow.

    You will see some product categories doing 5% in sales yet it will represent 10 or 15% in stock or space!

    Because, many smaller brands do not understand the concept of Open to Buy, the second mistake I see frequently is that they do not look into analysing the right product classifications. Consequently they cannot easily grow the business.

    Thierry Bayle

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  • Thierry BAYLE

    We know the 2 assets of a retail operation: stock and people.

    I have been talking to a foreign brand last week with 30 + stores and it is only this last season that they are looking into the second retail key asset : the people and analysing traffic, conversion rate ...
    Yet for stock measurements, they did not analyse this important ratio GMROI gross margin return on investment.

    Some brands have to put more time into it.

    Thierry Bayle
    @retailfashion

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