Juicy Couture, the women’s young fashion brand known for its velour tracksuits, is looking to offload its Regent Street and Bluewater stores.
The potential closure of its 198 Regent Street flagship, a 2,375 sq ft store with two floors and a mezzanine, comes just 18 months after it opened.
The store which stocks the entire Juicy Couture lifestyle range, was relocated from Bruton Street.
A source told Drapers that Juicy Couture had been trying to exit its Regent Street store for the past two weeks, adding that the flagship had not been performing well. It is not known if the Westfield London and Bicester Village stores will close. The brand also has UK stockists including Harrods, Selfridges and Asos.
The move appears to be part of a wider strategy to exit retail globally. Last month it was reported that Juicy Couture would close all its standalone US stores by summer 2014.
Juicy Couture declined to comment.