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Juls Dawson launches new company

Juls Dawson, co-founder of young fashion agency Just Consultancies, has created a new holding company called Red Sea Pedestrians in a 50/50 partnership with Eyal Tzabari, director at footwear brand Slydes.




Slydes Supply Co, which owns Slydes, sits under Red Sea Pedestrians. 

Slydes launched for spring 15 and is now in 25 countries, including all Europe, Japan and Middle East. For 2017 it has signed new territories including Mexico, the US, Canada, Greece, Cyprus, Hungary, Spain, Israel, Thailand, Croatia, Slovenia, Serbia and Montenegro.

Also under Red Sea Pedestrians is a new distributor firm called Northern Sole, which has just signed the licence for Nicce London’s footwear, accessories, headwear, eyewear, watches, socks and underwear. 

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