Young fashion sales agency Just Consultancies has added four new short-order brands to its roster for spring 17.
Defend spring 17
The agency, which carries labels including Nicce, Ichi and Bellfield, has signed Defend London, Alphalab, DFND and Aftermath for next season.
Premium streetwear brand Defend London, which produces T-shirts, sweatshirts, joggers and jackets for men and women, launched for spring 16 and has already been picked up by retailers including Accent in Leeds, south-east mini-chain Choice and Blueberries in Blackpool. Wholesale prices range from £16 for T-shirts to £40 for bomber jackets.
Menswear label Aftermath will launch for spring 17. It specialises in early 2000s-inspired, heavily embellished products, including studding, beading and crystal applications, which are layered on hand-illustrated prints on silicon-washed jersey. Wholesale prices range from £20 for T-shirts to £35 for sweatshirts.
Wholesale prices at men’s streetwear brand DFND range from £4.50 for a T-shirt to £15 for sweatshirt, while at its new stablemate, another men’s streetwear label called Alphalab, they start at £12 for T-shirts and go up to £30 for jackets.
Juls Dawson, managing director of Just Consultancies, said the new signings were a “reaction to current market trends”.
The collections will be available to view at Just Consultancies’ Manchester and London showrooms, as well as at London trade show Jacket Required on 26-27 January.
Dawson is recruiting for several roles to manage the growing brand mix, and is looking to upsize the Manchester office in 2017.