Young fashion agency Just Consultancies has launched a new short order footwear brand called Slydes for spring 15.
The brand has already set up global distribution across Europe and Australia for its signature pool slide sandal, which is available in tropical prints, faux leathers and metallics for men and women.
Director of Just Consultancies Juls Dawson said: “We have experience in launching a brand in one category at this kind of price point and making it fashion not functional [Dawson is the agent for back pack brand MiPac]. There was a massive gap in the market for something like this. Pull slides are very on trend and this has been reflected in the massive uptake we have seen already.”
Slydes has already signed up 100 accounts including Asos, Zalando and Urban Outfitters. Dawson said 40 independent stores have written orders for spring 15 and he wants to increase this to 150 within three months.
Initial deliveries start in April and wholesale prices range from £4.50 to £8, on a 2.5 mark up.
Just Consultancies exhibit Slydes at London trade shows Jacket Required on February 5-6 and at Pure on February 8-10.