Karen Millen is this week opening the first of two international flagships, with the launch of its 8,000 sq ft Knightsbridge premises on Wednesday (April 30).
The new store, at 23-27 Brompton Road, will house the entire Karen Millen range as well as an “experiential space” on the lower ground floor, showcasing its atelier concept, customisation projects, collaborations and special events.
This comes ahead of an international flagship launch on New York’s Fifth Avenue, near the Rockefeller Centre, in June. The 5,000 sq ft store at 587 Fifth Avenue will include an adaptable space to house pop-up concepts and events.
The location is set to become a popular haunt for British brands, with Topshop opening its second biggest store in the world there this autumn.
The new store concept has been designed by Brinkworth using natural materials in matt finishes, although the style of both stores will be particular to their environment.
Karen Millen now has 13 US stores as well as a partnership with Bloomingdale’s across 15 stores, and a further five planned to open this financial year. It is also expanding with further openings planned in Canada, Norway, India and Taiwan for 2014.
Chief executive Mike Shearwood said: “We have been focusing on global expansion over the past five years with now around 70% of our sales coming from international markets, and we trade in six continents from over 400 stores, which makes us a truly international accessible luxury fashion brand.”