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Karen Millen stops £2.6m of online fake sales

Karen Millen has prevented the sale of £2.6m worth of fake products using the brand’s name online.

The premium high street womenswear retailer has been working with online marketplaces including eBay, Amazon, Taobao and Alibaba, and has targeted factories making fake goods to stop the sale of counterfeit items.

It has removed 23,000 items from online marketplaces and 38,000 URLs from search engines.

The company’s legal counsel James Corlett told The Independent: “Over the last three years we have invested heavily in brand protection strategies and worked with the partners to safeguard the craftsmanship and look associated with the fashion house.

“To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the progress of delisting a further 200.”

Karen Millen has a page on its website encouraging its customers to ‘Join our fight’ and notify the retailer when they come across fakes online.


Readers' comments (1)

  • Another high risk area brands like Karen Millen need to be really aware of is fakes getting back into the supply chain via returns.

    At Clear Returns, we see a specific type of returns fraud where the original goes out and a fake comes back. If the fake gets logged as a genuine return it re-enters the supply chain - then the retailer or the department store/official reseller unwittingly becomes a distributor of fake products.

    Its a particular problem with certain mid price and luxury fashion, especially where the warehouse/inbound handling point has insufficient product knowledge to spot a reasonable quality fake.

    Fortunately, as with much returns fraud, the perpetrators do it again and again and there are means, such as those provided by Clear Returns' data feeds, to ensure parcels from known returns fraudsters are identified and isolated for closer inspection.

    Vicky Brock
    CEO, Clear Returns

    Unsuitable or offensive? Report this comment

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