Karen Millen has prevented the sale of £2.6m worth of fake products using the brand’s name online.
The premium high street womenswear retailer has been working with online marketplaces including eBay, Amazon, Taobao and Alibaba, and has targeted factories making fake goods to stop the sale of counterfeit items.
It has removed 23,000 items from online marketplaces and 38,000 URLs from search engines.
The company’s legal counsel James Corlett told The Independent: “Over the last three years we have invested heavily in brand protection strategies and worked with the partners to safeguard the craftsmanship and look associated with the fashion house.
“To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the progress of delisting a further 200.”
Karen Millen has a page on its website encouraging its customers to ‘Join our fight’ and notify the retailer when they come across fakes online.