Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Karen Millen stops £2.6m of online fake sales

Karen Millen has prevented the sale of £2.6m worth of fake products using the brand’s name online.

The premium high street womenswear retailer has been working with online marketplaces including eBay, Amazon, Taobao and Alibaba, and has targeted factories making fake goods to stop the sale of counterfeit items.

It has removed 23,000 items from online marketplaces and 38,000 URLs from search engines.

The company’s legal counsel James Corlett told The Independent: “Over the last three years we have invested heavily in brand protection strategies and worked with the partners to safeguard the craftsmanship and look associated with the fashion house.

“To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the progress of delisting a further 200.”

Karen Millen has a page on its website encouraging its customers to ‘Join our fight’ and notify the retailer when they come across fakes online.

@Tara_Hounslea

Readers' comments (1)

  • Another high risk area brands like Karen Millen need to be really aware of is fakes getting back into the supply chain via returns.

    At Clear Returns, we see a specific type of returns fraud where the original goes out and a fake comes back. If the fake gets logged as a genuine return it re-enters the supply chain - then the retailer or the department store/official reseller unwittingly becomes a distributor of fake products.

    Its a particular problem with certain mid price and luxury fashion, especially where the warehouse/inbound handling point has insufficient product knowledge to spot a reasonable quality fake.

    Fortunately, as with much returns fraud, the perpetrators do it again and again and there are means, such as those provided by Clear Returns' data feeds, to ensure parcels from known returns fraudsters are identified and isolated for closer inspection.

    Vicky Brock
    CEO, Clear Returns

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.