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Karen Millen to open 65 stores in China

Premium womenswear chain Karen Millen is plotting its expansion into China with plans to open 65 stores within the next five years.

The retailer, which has 314 outlets in 40 countries, has bought the rights to use its name in China for “tens of thousands” of pounds from an unnamed Chinese investor who had bought the rights to many major UK brands, including Karen Millen.

According to The Independent on Sunday the retailer is looking at locations in Beijing and Shanghai. The launch into the Chinese market is being overseen by Karen Millen’s managing director of Australasia, Shaf Dewani.

He said: “The first stores in Beijing and Shanghai will be company owned. We will then look at a blended model by opening stores in tier-two  cities with a partner in a franchise model.”

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