Karl Lagerfeld is opening its first store in Europe, taking a “edgy modern and classic” concept to Paris’ Boulevard St Germain.
The two-floor store, which has been designed in “black, white, mirros and walls of light”, will be opened next February. It will sell the label’s complete ready to wear men’s and women’s clothing, as well as accessories.
Based near the brand’s headquarters, the new 200 sq metre-shop will also house “a unique assortment of objects” including sunglasses, watches and other items curated by Lagerfeld such as photography and design books and “other surprising items”.
Karl Lagerfeld chief executive Pier Paolo Righi said the business would soon announce further openings.
“The development of a strong retail portfolio is a key element of our strategy Karl Lagerfeld,” he explained. “I’m extremely excited that the first store will open in a location that is so close to the man himself and the core of our brand. This store will bring our vision to life.”
Lagerfeld said: “For me, the seventh arrondissement is the centre of the world. I couldn’t imagine starting with a shop anywhere else”