UK footwear brand Kat Maconie is to open 50 stores and concessions in China by the end of 2016 through a partnership with Phoenicia International Trading.
The label has recently launched a flagship store at the Westgate Mall in Shanghai, a standalone store in Chengdu as well as a further five concessions in leading department stores across China.
Phoenicia International Trading currently distributes and sells brands including Guess. It will act as producer, distributor and seller of Kat Maconie products across China, Hong Kong, Taiwan and Macau.
Details on the planned expansion into Hong Kong, Taiwan and Macau have not yet been disclosed.