Irish brand house Michael H is to relaunch the Kate Cooper label at Pure London in August to replace occasionwear brand Rouge.
The Kate Cooper name was acquired by Michael H after the demise of its ex-parent company MA International earlier this year.
Following a merger of the Rouge and Kate Cooper design teams, a spokeswoman for Michael H confirmed that no collection would be produced for Rouge in spring 10.
The new design team, headed up by senior designer Karen Kirby, will be based at Michael H’s Dublin headquarters. Kirby was head designer of Kate Cooper at MA International and the spokeswoman said this would ensure the seamless transition of the brand, which will keep its distinctive look.
Kate Cooper has also appointed new agents - Paul Tate of Tate Fashions and Nathan Howe of Joseph Howe in the UK, and John Campbell in the Republic of Ireland.
The brand will also be sold out of the Michael H showrooms in London, Glasgow and Dublin, alongside Michael H’s other womenswear brands Gold, Personal Choice and Augusta Weekend in August and September.
Michael H managing director Lynda Heather said: “The acquisition of Kate Cooper is a very positive move for the company, particularly in the current economic environment. Looking to the future, we have a really strong directional brand with huge potential and we believe that Michael H as a parent company can add value to the Kate Cooper label.”
Kate Cooper was unavailable for the autumn 09 season. MA International’s other brands, Claudia Stevens and Michel Ambers, were acquired by supplier Slimma Group and are now available in the UK from distributor JS Levy.
For further information, call Michael H on 00 35 31 87 25 044 or visit www.michaelh.ie.