The sapphire-blue Issa dress worn by Kate Middleton to announce her engagement to Prince William has reportedly flown off the shelves at its stockists.
The dress, designed by Brazilian-born designer Daniella Issa Helayel, has sold out at department store Harvey Nichols and London-based designer mini chain Matches after Middleton wore the dress on Tuesday evening. It retails for £399.
Bridget Cosgrave, head buyer at Matches, which is waiting to re-order the dress told The Times: “The Issa collection has sold very well for Matches for many seasons and Daniella, the designer is very good at creating those must-have, versatile pieces that every woman wants in her wardrobe.”
Separately, Tesco will launch a £16 copy of the engagement dress worn by Middleton in stores and onlineon Monday.
Tesco buying director Jan Marchant said: “Kate Middleton looked extremely elegant in her choice of outfit yesterday and many women will want to find a high street replica of this now iconic dress .
“We are delighted to offer a look-a-like Kate dress for just £16 and expect it to sell out fast as it hits Tesco stores at the end of the week. The dress is very versatile, a classic design and perfect for many special occasions.”