Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Kate Middleton 'to drive growth in premium fashion'

The premium market will enjoy the strongest growth in the clothing sector over the next three years, helped by the influence of princess-to-be Kate Middleton on sales, according to new research.

By 2014 the premium segment is expected to be worth an estimated £8.6bn, an increase of £1.9bn (29%) from today’s estimated value of £6.7bn, according to the study carried out by Verdict on behalf of Barclays Corporate.

The so-called ‘Middleton effect’ has already caused key pieces from Reiss and Whistles collections’ to sell-out after she wore them in her official engagement photos.

“Kate Middleton is expected to do for many British High Street names what Michelle Obama did for J Crew in the US,” said Barclays head of retail and wholesale Richard Lowe.

“Shoppers really get inspired by these big glossy images of her in styles which are very accessible.”

The premium market has defied recessionary trends in the fashion sector, with a 6.2% increase in growth over the past two years as consumers tended to buy fewer, more expensive items.

The research also said the tendency towards the premium section of the market has been aided by an ageing population in Britain who prioritise quality and service over price.

As a whole, the clothing industry is expected to see real growth of 9% by 2014.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.