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Topshop's website was the second most-visited fashion site in the UK on May 1, due to increased traffic off the back of its Kate Moss launch. Online research group Hitwise said Next took a 7.94% share of the UK's online shopping site visits, while Topshop's share hit 6.25%. Young fashion etailer Asos.com was third, with a share of 3.74%, and Additions Direct had 2.95%.