Glamour model Katie Price is to launch a fashion and accessories womenswear brand called Day 22.
Price, who initially made her name as Jordan, will launch her debut collection at young fashion tradeshow Pure Spirit later this month.
Womenswear designer Lamis Khamis has collaborated on the label, which will focus on dresses, T-shirts and sweatshirts in soft fabrications and vibrant prints. New pieces will be added on a monthly basis.
Price said: “We named it Day 22 as on the 22nd of each month we will be adding new pieces to the collection including clothes, bags, sunglasses and shoes.
“We have had such a fantastic response already from the twitter page we have set up which has included some teaser pictures and stores are already contacting us about stocking the brand.”
Pictures of the collection will be launched within the next few days. Pure Spirit runs from February 13 to 15 at Earl’s Court.
Price will close the Pure Spirt catwalk show at 1.30pm on Sunday February 13, followed by a question and answer session on fashion in the age of celebrity.