Katy Perry Collections, the singer’s eponymous footwear brand, has removed two of its shoe styles from sale after social media users claimed they were racist.
The two styles of shoe, the Rue Face slip-on loafer and the Ora Face block heel sandal, feature a face with prominent red lips.
They have been removed from the brand’s website.
A Katy Perry Collections spokesperson told Sky News: ”Our intention was never to inflict any pain. We have immediately removed them.”
Drapers has contacted Katy Perry Collections and its brand management company for comment.
It comes less than a week after luxury fashion brand Gucci apologised for selling a black balaclava jumper after social media users claimed it was racist.
Simon Bennett, partner at law firm Fox Williams, told Drapers: ”This is another example of a fashion brand jeopardising the value of its brand. The reputational damage this can cause a brand is potentially very serious and can impact on a brand’s ability to prevent others from misusing the brand. Further, if reputational blunders of this type are repeated, it can cause the value of a brand to drop which could reduce the royalties a brand can command when licensing the brand to third parties to make products under the name.”