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Kent & Curwen to extend wholesale following store launch

British heritage brand Kent & Curwen is seeking to extend its wholesale accounts in the UK following the launch of its London flagship.

The 1,600 sq ft store, designed by the late David Collins, opened its doors at 2 Savile Row on October 25.

Craig Reynolds, president of Kent & Curwen licensee British Heritage Brands, said the label was now looking to grow its wholesale partners for autumn 14 targeting department stores including Selfridges and Liberty, as well as independent boutiques.

Kent & Curwen’s autumn 13 and spring 14 collections will be stocked exclusively in Harrods.

“We were very happy to showcase the first two seasons of Kent & Curwen in Harrods, but we see ourselves growing with other partners,” he told Drapers. “We want to build on the success of the brand in Asian markets and replicate that achievement in the UK.”

Reynolds said the brand had “lost its way in the West” following the sale of the label to Swiss trading company Giselle in 1982, and the subsequent licencing deal with Japanese company D’Urban, which saw the collection launched in the Japanese market.

The new store opening will bring the brand “back to its roots” and speak to the heritage of the label.

Kent & Curwen is also launching in the US, having agreed a licencing deal with supplier and distributor Li & Fung. The brand will open its first US store on Manhatten’s Upper East Side in spring 14, and its autumn collection will also be available at Bloomingdales, Nordstrom and The Bay.

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