Luxury goods group Kering is to invest €300m (£254m) into La Redoute as it looks to offload the French mail order catalogue business.
The group, formerly called PPR, is attempting to find a buyer for the loss-making mail order business, according to reports.
Although Kering has not received any firm offers from purchasers, three potential buyers have requested further information.
Reuters has reported that investment firm HIG Capital is among the potential buyers while Challenges magazine has named private equity firm OpCapita and real estate group Altarea Cogedim are interested.
Kering is looking to offload Le Redoute in a bid to focus on its luxury goods and sportswear. The group began its exit from the retail industry in 2006 when it sold off its department store Printemps.
The parent company of brands including Saint Laurent, Gucci and Puma reported “record” revenues in the first quarter of this year, up 3.1% to €2.4bn (£2bn).