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Kering takes ecommerce in-house

French brand house Kering, which owns labels including Gucci, Saint Laurent and Balenciaga, has said it will develop its own ecommerce sites by 2020.

The move will spell the end of a “highly successful and fruitful” seven-year partnership with the Yoox Net-a-Porter Group, which works with luxury brands to develop their websites alongside running its own.

Kering’s chief client and digital officer Grégory Boutté said: These exciting new initiatives have been designed to meet, and exceed, the needs of our [brands’] customers and to ensure we continue to offer them an exceptional experience across all channels in a fast-changing global market.

“These opportunities have been made possible by the experience and know-how that Kering has gained over the years, notably through its successful joint venture with YNAP. We will continue to work with them post-transition and to enjoy a fruitful relationship.”

Kering also said it had created an internal data science team to improve customer service. It is also currently creating a China-based digital team, which will be responsible for adapting digital practise for the market, as well as sharing innovations from China with other regions.

Ecommerce is the fastest growing channel for all Kering’s brands and currently represents 6% of the group’s total retail sales in the first half of 2018.

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