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Key signings bolster Fenwick Bond St team

Department store plunders Selfridges, and Coggles in revamp of senior line-up

Former senior members of staff from Selfridges, and Coggles are coming together as part of a major new team at Fenwick of Bond Street.

Selfridges’ former menswear buying manager Adam Kelly has taken the role of fashion and beauty director under his former boss David Walker-Smith, who left the rival department store to become managing director at the Bond Street store in December.

Kelly was one of several big names to quit Selfridges in May, after the retailer delivered its annual bonus.Others included director of menswear Anita Barr, who has yet to resurface in another role, and head of online Zia Zareem-Slade, who is now customer experience director at grocery department store Fortnum & Mason in London.

In his new role, Kelly will “redefine and curate” the product offer across all areas of the store, particularly focusing on womenswear and beauty.

Meanwhile, senior buyer Georgina Coulter is joining as buying manager for Fenwick Bond Street’s first floor. She will report into Kelly from September.

Laura Gilbert, assistant womenswear buyer at York premium indie Coggles until it entered administration in May, and one of this year’s Drapers’ 30 Under 30 rising stars of fashion retail, is joining the business as buyer for the designer floor. She will report into designer buying manager Craig Hewitt.

The trio will work alongside Julia Reardon, who joins as store manager from Apple, where she was store leader at its Watford Harlequin Centre outlet.
She was previously head of retail at Liberty and prior to that group general manager for Kurt Geiger, Selfridges.

Reardon, who will report to Walker- Smith, will focus on structure and service, both back and front of house, including personal shopping.

Lastly, Mia Fenwick is joining from Fenwick Brent Cross, taking on the role of buying manager for beauty.The department store said the hires marked “strengthening of the buying team by both expanding on their current roles and introducing key talent”.

Walker-Smith added: “People are key to the development of our business and every single member of our team has a vital part to play in evolving Fenwick’s unique position on Bond Street.

“As the world becomes a smaller place, loyal customers look to brands like Fenwick of Bond Street to continually innovate so that our multi-brand edit space looks fresh and feels different.

“We’re small enough to be flexible and relevant, and our new buying and retail talent will continue to add vitality and agility to the business,” he added.

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