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Kids’ Baroue debuts in Kuwait

Kids’ department store Baroue is to roll out its concept in the Middle East after opening its first store in Kuwait.
The fashion offer at the 60,000sq ft shop, which opened in Kuwait mall The Avenue in September, comprises 60% own label and 40% branded kidswear. Its branded offer includes Ollie, Miss Sixty and Pampolina.

The retailer, part of a company called MS Retail, which is owned by the Al Fayer and Al-Mutawa families, plans to open up to 115 stores in the Middle East in the next 10 years, including its second store in Saudi Arabia in April. It is also considering opening in the UK.

Although Baroue’s head office is in Kuwait, the buying is done from the UK in west London, and is headed by Victoria Taylor, former head of kidswear at Allders.

“The owner appointed a UK-based buying team because UK products have kudos in Kuwait,” said Taylor.

Taylor leads a team of 20 buyers based in west London, including former Marks & Spencer homewares buyer Ros Nelson.

Baroue caters for newborns to nine-year-olds, while Club B Me, which is on the second floor, targets nine- to 14-year-olds

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