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Kids’ firms eye Ladybird label

The future of Woolworths’ kidswear brand Ladybird was unclear as Drapers went to press, after Woolworths’ administrator Deloitte failed to find a buyer for the high street chain.

However, high street sources told Drapers that they were interested in buying the brand which is owned by and stocked in Woolworths.

One industry source said: “We have looked at Ladybird and would be interested in buying it if it was up for sale [separately]. It has a good turnover.”

Woolworths’ administrator Deloitte was unavailable for comment on whether the Ladybird brand would be put on the market now that Woolworths stores look likely to close.

Up to 30,000 Woolworths staff were thought to be at risk of losing their jobs as Drapers went to press. A closing down Sale was due to begin on December 11. The stores are likely to be sold off in bundles to various value retailers and supermarkets.

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