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Kidswear gets new size guidelines

Clothing sizes for kidswear could be standardised across the industry to help retailers and brands become more consistent and accurate.

The most comprehensive nationwide study of children’s measurements is published this week, offering the first “working standard” for children’s sizing since 1978.

Body shape analyst Alvanon and sizing research company Select Research teamed together with six retailers to launch Shape GB Children’s Sizing Report.

George at Asda, Marks & Spencer, Monsoon, Next, Shop Direct and Tesco were involved in the project.

The Shape GB report will be available to any supplier, brand or retailer producing garments for children aged four to 17. It will be available to download and purchase through the Shape GB website from February 28.

Ed Gribbin, president of Alvanon said “everyone will benefit” from the work.

He added: “Manufacturers will have a single common standard for gauging fit, improving speed and accuracy in the quality control process and ultimately saving money. Retailers will have fewer returns due to fit while consumers will find that children’s sizing is more accurate and consistent regardless of where they shop.”

Richard Barnes, managing director of Select Research, said: “We scanned the bodies of more than 2,500 children aged four to 17 in 12 different locations across England, Scotland and Wales, generating the most accurate and comprehensive database of children’s measurements and body shapes.”

A new range of Shape BG technical fit mannequins are also available.

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